The leading platform connecting brands and creators
With over 12,000 creators Influentials helps brands and agencies create authentic UGC and influencer content at scale. Harness the power of the creator economy.
Trusted by top brands. Proven in over 5,000 campaigns.
Work with over 12,000+ verified creators
Influentials connects your brand with trusted and professional talent. In our network you'll effortlessly find influencers on platforms like Instagram, TikTok and YouTube — as well as UGC creators who perfectly match your brand, audience and budget. And fast!
* All creators are screened and verified before being admitted to the platform
Publish your campaign in just 5 steps
A simple 5-step process from idea to execution.
Set up your campaign
Create a clear briefing with your requirements and publish your campaign on the Influentials marketplace to find the best matches.
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Let us manage your campaigns
Running impactful influencer marketing campaigns requires time and expertise. Let our team handle the entire process, so you can focus on what matters most. With our experience and dedication, your campaigns are in trusted hands, delivering results while you stay focused on your core priorities.
Agency or brand? Book a demo with Sabine or Sophia
We'll gladly give you and your team a tour of our platform.
Frequently asked questions
UGC is all content (photos, videos, texts, reviews, etc.) created by consumers or fans of a brand, rather than by the brand itself. Nowadays, 'UGC creator' is also seen as a profession: creative talents create content on behalf of brands as if they were regular users, which is then used by the brand in campaigns.
Influencers have their own community of followers and promote products through their own channels, where brands pay for their reach and influence. UGC creators make authentic content for brands, which is posted on the brand's channels rather than on their own profile. With influencers, it's mainly about leveraging their community, while with UGC creators the focus is on delivering creative, credible content. The main difference is in reach versus content production.
User-Generated Content (UGC) is often more authentic and trustworthy than traditional brand advertising, making consumers trust it more quickly. It creates more engagement and interaction because the content feels personal and relatable. Brands get a lot of varied content efficiently, without having to produce everything themselves. Additionally, UGC strengthens the bond with the community and is often more cost-effective than large-scale campaigns.
No, it's usually not difficult to become a UGC creator, because you don't need a large audience and are mainly paid for your creativity and making authentic content. With a good camera (even your smartphone), basic knowledge of content creation and a feel for storytelling, you can get started. However, long-term success requires a professional portfolio, consistently high quality, and insight into what brands need.
We've automated the payout process for content creators after collaborations; this means you don't have to worry about paying influencers on time and handling their invoices. For this service, we charge transaction fees. The service fees we charge depend on your subscription type. You can view an overview of the three different subscriptions and their associated service fees on our pricing page.
Using the Influentials platform for influencers and UGC creators is completely free. Sign up today and land your first collaboration!
Our platform works with an on-platform wallet that can easily be topped up with money via VISA, iDeal, or by invoice (on request). Payment is simple and handled entirely within the platform.
Through influencer profiles, we can calculate all activities on Instagram and TikTok. This makes it possible for you as a brand to find the right matches for your campaign.